Product Design Leader · Bangalore, India

Hi, I am Arun. I build and scale products, design systems, and teams - 12 years across fintech, SaaS & ed-tech.

Journey so far.

12+ years of industry experience across B2C & B2B domains. 4+ years of leadership.

Fintech SaaS Ed-tech Hyperlocal Marketplace Enterprise

2024
Led design for the originations domain at Prodigy Finance (fintech - loans), while mentoring a small team.
2023
Head of product design at Bookee (now Kenko.ai) - a B2B SaaS product for fitness studio owners in the US, leading a team of 4.
2019
Led UX for a new product line at BYJU'S (ed-tech) - Learnstation, a playful learning device and OS redefined for India & US markets. Built and managed a team of 13.
2017
Volunteer lead of the design community at Interaction Design Foundation, Bangalore chapter. 10× growth and top-ranked in 2 years.
2017
Product & design at Taskmario, building and launching a hyperlocal marketplace for home services.
2017
Led product (enterprise) and the creative team at Stratacache for the APAC region.
2016
First designer at Lawcubator, simplifying legal compliance for workplaces. Built and led a small team.
2013
Designer at Scala Inc India - digital signage and interactive solutions.
2013
Animation & Multimedia graduate, Arena Animation (MS University).

Selected works

Prodigy Finance international graduate students

Prodigy Finance · Fintech (B2C)

Led Design for Origination Journey

Helps international master's students secure their educational loan.

Role - Sr. product designer for origination journey

Platforms - Responsive web (mobile, tab, desktop)

Key achievements

Increased application conversion by 16% (additional revenue of $5.76M/month) through research & data-driven experimentation.
Led 2 new product launches (co-signer, in-school payment).
Redesigned application journey - reduced time-to-value from 20 min to 5 min.

Bonus

Built and operationalised a new design system.

Case study

Origination journey - revamp

Redesigned the loan origination journey for international students - cutting time-to-value from 20 min to 5 min and lifting conversion by 16%+.

Open case study

BYJU'S Learnstation tablet with kids' learning apps

BYJU'S · Edu-tech (B2C)

Design Manager for Learnstation

One of the leading edu-tech products for India & LATAM. A premium tablet with a learning experience for young kids to play and learn.

Role - Product design manager for Learnstation

Platforms - Tablet, responsive web (mobile, desktop)

Key achievements

Designed a premium-segment product from conceptualisation to reality and growth journey.
Redefined a learn-centric OS experience (LearnOS) - the product's USP.
Product launch generated a 30% sales lift and ₹2.1B+ additional revenue in FY21.
Managed a 13+ member team to drive impact by design across the product vertical.

Case study

Learn OS - redesign

A learn first OS experience for kids, that improved engagement and customer review metrics

Open case study

Taskmario home services mobile app screen

Taskmario · Hyperlocal marketplace (B2C)

Co-founder - Product & Design

Leader in hyperlocal marketplace for home services across southern cities in India.

Role - Co-founder, led product & design

Platforms - Mobile (iOS, Android)

Key achievements

Product-market fit and traction in the initial years.
5× year-over-year growth through continuous product iteration.
Featured #1 trending app on Play Store (2019) in the category.

IxDF Bangalore chapter

Design Community Leader

Top-ranked community chapter of IxDF (Interaction Design Foundation), a global non-profit for design education.

Role - Community leader

Key achievements

10× growth in memberships through community activities in the first year.
Raised the Bangalore chapter to #1 across 450+ global local groups.
Curated 30+ in-person events in companies like Google, IBM, Honeywell to help fellow designers learn and support each other - on near-zero budget.

Curated Visual Archive

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Mentoring and
Community leadership

Mentor

ADP List

Mentoring early- and mid-career designers on craft, career growth, and the messy middle of building products.

Founder & Chapter Lead

IxDF Bengaluru

Built and lead the Bengaluru chapter of the Interaction Design Foundation - a local community for designers in the city.

Experimenting and
building with AI

Job search tool

A comprehensive job search tool to update profile and job requirement. Automatically finds relevant companies and jobs. Auto generated custom resume and coverletter to match best ATS.

Work in progress